The title "Mean Girls" is placed vertically just under half way across the page. This can be seen as unconventional as the majority of film posters have the title horizontally and placed at the top. This could insinuate this movie is an unconventional teen movie and different from the rest. The title is written in a purple font which connotes feminism as it is not a harsh purple, also if the title was to be written in a stereotypically feminine colour such as pink it might not work as powerfully and the audience may just assume the film is another "girly" teen movie, a style of film which was dominate during the 90's.


The word mean is also written in bold lettering which makes it the more significant word in the title. The word emphasises the nature of the girls within the film as well as dennoting their characteristics. However the word mean also connotes child like qualities as it is a word often associated and used with childish fights and children. This could imply the rivalry and competition between the girls is childish and petty and almost superficial like the characters themselves.


One of the main images is of the lead, Lindsay Lohan, who is standing to a side looking over her shoulder. Her facial expressions shows her to be in almost fear of the girls behind her, although she is standing straight which could connote confidence her position is seen as insecure compared to the other girls on the page. This could be reflective of her character and the relationship between her and these girls within the movie, they are more secure and dominant than her in the film. Also standing with her back to them could symbolise a sense of "back stabbing" which is associated with teenage girls and could be a theme within the movie. Her costume is simple and is a red top with a pair of jeans. The red of the top could be a reflection of the trouble to come concerning the character. The jeans connote a more comfortable and casual nature which is missing from the other girls in the shot. Her being the main image and significantly bigger than the other three girls on the page could show the movie is using her to further sell it. Lindsay Lohan who is often associated with teen movies, rebelliousness and being a teen icon in Hollywood is having her public image used to attract girls who may admire or aspire to be like her to watch the film. Lndsay Lohan is also often type cast in these teenage movies which further sets up generic conventions for the film. Her name is also positioned on the poster above her head showing her to be a key selling point of the film.


In the background there are the other three girls, who although smaller in size to Lindsay Lohan, are assumed to be key in the film as they are the only other characters presented to the audience. The main girl is standing in a confident and domineering position all the while appearing to be passing judgement on you. Unlike Lindsay's character she is looking directly at the audience which makes it seem she is passing judgement on the audience. This is relatable for teenage girls, who are clearly the target audience of the film, being a relatable situation further draws the audience and attracts them to the film. The two girls shown behind her are also in a similar position which makes it seem like they are almost ready to attack, which could explain the facial expression of the lead. The fact that the other two girls are stood behind her rather than alongside her shows that she is more signifcant than them and is probably the leader of their group within the movie. Unlike Lindsay Lohan's character they are dressed more feminine, attractively and somewhat superficially with their short skirts and high heels. The way they are dressed could reflect their characters within the film and sets up character expectations of them being "stuck up" and superficial and image based. But also attract this type of image concerned teenagers to watch the movie.


The catch line at the bottom in bold says "Watch Your Back" which confirms any movie and character expectations the audience may have had about the idea of "back stabbing" and female rivalry, the leads fear of the girls and the three girls dominant position.


At the bottom we see the name of another actress within the film, Tina Fey, unlike Lindsay's name this name is written in white which could show her distance from these girls as well as her neautral character. She is not shown on the poster which could show that she is not a key character, but also could show her name is so well known the audience do not need to see who she is to be aware of her previous works. Tina Fey is known as a comedian as well as actress so her starring in the film provides the audience with the assumption that the movie is a comedy.