Thursday 3 January 2008

An advertisement for "the deeply superficial series" Nip/Tuck.

The image is set in an operating theatre which provides the audience with generic conventions for a hospital/surgical drama.
The two lead male characters are seen suited, which could be a reflection of their wealth and their social class, being professionals they are in social bracket A. This could imply that the audience is similar to the chracters with B's and aspirational C's. From their facial expressions they seem sinister and serious which could reflect their characters as well as the nature of the show. Such beauty based series are usually targetted at females however the main characters here are men, this shows that males are being targetted for this show, as well as reflecting the changing society, which accepts that the modern man,"metrosexual", can also be concerned about his appearance.

The men also seem very casual despite having two women wearing little just walking around and laying on the operating table, this could imply that they are used to such behaviour, which could suggest there are sexual elements within the show, therefore being targetted at a more mature audience.

In the shot we see two women who are "scantily clad" in their skin tone bra and underwear. The costume implies nudity and being completely bare and ready for change. Their poses are quite dramatic which could mean that the show is full of drama and seeing as it is not an everyday thing to see women in a theatre like this could imply people in the show do not live an everyday type of life.

The woman on the operating table has some sort of operating equipment through her chest which shows the programmes strong surgical theme and that the characters are willing to die for the sake of vanity.

The surgical instrument in the womans chest could be considered to be a phallic symbol. As women perfect themselves they will become more attractive as well as incharge, so with this instrument the men are reasserting their dominance. Also the women in order to gain perfection have to go to male surgeons, so it is the man who perfects the women, again enforcing a patriarchal society.

The lighting is very dark to show the serious tone of the program. The lighting creates a very dark side to the show and creates drama. The lighting focuses on the men and only their faces can be seen clearly showing their importance and telling us who we should focus on in the show.
The two womens faces are shaded so obviously they are not characters but are just there to show the role of women within the show, women are the ones that seek surgery. This could imply it is women who who are vain and want surgery to gain "perfection".

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