I agree with pluralism, despite there being many conglomorates and certain elitists such as Rupert Murdoch, there are a wide range of media resources for the audience to gain their information from to form an uninfluenced opinion.
These days audiences are more active so are able to manipulate the media and make their own minds up rather than accept ideologies filtered through shows. As Halloran said they are able to "comform, accomodate or reject" texts and ways of thinking.
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