Tuesday 20 November 2007

Effects Theory...

What is the culture industry?

The culture industry refers to the rise of the media industries on society. The Frankfurt school argued that the rise in "culture industry" resulted in increased standardisation within society. Under capitalism, society controls almost everything and even culture is processed through the mass media as something which is bought and sold.


What do we mean by "desensitised"?

Critics have reffered to audiences becoming less sensitive to a text which has been over exposed as desensitised. It also refers to the changing social attitudes and expectations for example if a previously banned film was to be shown years later many people would no longer understand why it was initially banned.

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