Tuesday, 11 December 2007
Gaurdian Story..
YouTubers to get paid
December 11, 2007 7:10 PM
YouTube has finally done the honest thing and announced that regular, everyday average Joes could be paid for their hard work with a share of the advertising revenue generated alongside their videos.
Officially, YouTube is doing this by extending its partners programme which shares revenues with its most loyal 'power' users. And with the 100 new partners announced alongside this, that means the legendary Tay 'Chocolate Rain' Zonday finally seeing some money from all that YouTube traffic he's been hustling.
The partners programme is only open in the US and Canada for now, and YouTubers need to be approved for the scheme before they will see any cash, presumably to stop people trying to chuck illegally copied music videos on the site for a quick buck.
"We feel it's important to reward our most dedicated community members: those who are regularly uploading original content to YouTube. In evaluating applications, we will focus on the users who have built a significant audience on YouTube (as measured by video views, subscribers, etc.) and who consistently comply with the YouTube Terms of Use."
As Read/Write Web points out, this might put an end to criticism that YouTube's founders made themselves rich off the back of other people's creativity and hard work (not to mention the piracy), but also show that the site is managing to monetise its impressive traffic. Those data bandwidth costs don't pay for themselves, but maybe this is a sign that advertising is starting to pay off.
Monday, 3 December 2007
GAURDiAN ST0RY...
The internet is set to overtake magazines to become the world's third largest advertising medium in 2010, according to a new report.
Media planning and buying agency ZenithOptimedia's global advertising report estimates that in 2010 the internet ad market will be worth almost $61bn (29.5bn), compared with the magazine market at around $60.5bn (29.3bn).
By 2010 the internet will account for 11.5% of global ad spend, trailing just TV, at a 37.5% share, and newspapers with 25.4% of an estimated $530bn (£257bn) total spend, according to Zenith.
Internet ad spend is currently ranked behind radio globally but will surpass the medium's share next year. In the more developed UK market digital ad spend passed radio last year.
The largest single internet ad market in money terms is the US, although the overall media spend share held by digital advertising in America is relatively low.
Digital ad spend growth will come from markets such as western Europe, says Jonathan Barnard, head of publications at ZenithOptimedia, a region which will go from £10bn this year to almost £20bn by 2010.
Other rapidly growing markets, while currently small, include China, which is predicted to grow from about £1.3bn now to £3.7bn in 2010.
In the more developed digital ad market in the UK, online already accounts for more than 15% of total advertising spend across all media.
However, ZenithOptimedia's report predicts that globally the medium will only break into a double-digit share of media spend - 10.4% - by the end of 2009.
Regions such as Latin America, for example, have been slow to shift spend online, accounting for around 2% of all media spend in the continent.
By 2010, however, internet ad spend as a share of all media will break the 15% mark in 10 regional markets around the world, according to ZenithOptimedia.
Currently just four markets have reached this milestone - Denmark, Norway, Sweden and the UK.
In these four markets the internet is predicted to top 20% of all media spend by 2010.
Media planning and buying agency ZenithOptimedia's global advertising report estimates that in 2010 the internet ad market will be worth almost $61bn (29.5bn), compared with the magazine market at around $60.5bn (29.3bn).
By 2010 the internet will account for 11.5% of global ad spend, trailing just TV, at a 37.5% share, and newspapers with 25.4% of an estimated $530bn (£257bn) total spend, according to Zenith.
Internet ad spend is currently ranked behind radio globally but will surpass the medium's share next year. In the more developed UK market digital ad spend passed radio last year.
The largest single internet ad market in money terms is the US, although the overall media spend share held by digital advertising in America is relatively low.
Digital ad spend growth will come from markets such as western Europe, says Jonathan Barnard, head of publications at ZenithOptimedia, a region which will go from £10bn this year to almost £20bn by 2010.
Other rapidly growing markets, while currently small, include China, which is predicted to grow from about £1.3bn now to £3.7bn in 2010.
In the more developed digital ad market in the UK, online already accounts for more than 15% of total advertising spend across all media.
However, ZenithOptimedia's report predicts that globally the medium will only break into a double-digit share of media spend - 10.4% - by the end of 2009.
Regions such as Latin America, for example, have been slow to shift spend online, accounting for around 2% of all media spend in the continent.
By 2010, however, internet ad spend as a share of all media will break the 15% mark in 10 regional markets around the world, according to ZenithOptimedia.
Currently just four markets have reached this milestone - Denmark, Norway, Sweden and the UK.
In these four markets the internet is predicted to top 20% of all media spend by 2010.
Tuesday, 27 November 2007
Checkpoiints..
Audience Profiling - Checkpoints
1. Demographic profiling is the most basic form of identifying the target audience. They can be grouped together based on age,class,gender etc.
2. Psychographic profiling is used often by advertisers. This is when the audience instead of being grouped in groups difficult to target is grouped based on their needs and motivations.
3. Avertisers nickname niche groups as it is an easier method of defining their target audience for example DINKYS (double income no kids yet).
Uses and gratifications - Checkpoints
1. Blumer and Katz suggested four motivations.
- Diversion - escape from daily life.
- Personal relationships - using media for emotional interaction.
- Personal identity - contructing their own identity from characters in media texts, and learning behaviour and values.
- Surveillance - information gathering.
2. Cultural code is when a particular text will appeal to A/B audience and another text to a C/D audience. This is based on the importance of socio-economic differences in shaping the ways in which an audience interprets a text.
1. Demographic profiling is the most basic form of identifying the target audience. They can be grouped together based on age,class,gender etc.
2. Psychographic profiling is used often by advertisers. This is when the audience instead of being grouped in groups difficult to target is grouped based on their needs and motivations.
3. Avertisers nickname niche groups as it is an easier method of defining their target audience for example DINKYS (double income no kids yet).
Uses and gratifications - Checkpoints
1. Blumer and Katz suggested four motivations.
- Diversion - escape from daily life.
- Personal relationships - using media for emotional interaction.
- Personal identity - contructing their own identity from characters in media texts, and learning behaviour and values.
- Surveillance - information gathering.
2. Cultural code is when a particular text will appeal to A/B audience and another text to a C/D audience. This is based on the importance of socio-economic differences in shaping the ways in which an audience interprets a text.
GUARDiAN ST0RY!
Bobbie Johnson, technology correspondent
Tuesday November 27 2007
Companies could be infringing privacy if they dig up information about job applicants from social networking websites, an internet expert has warned.
John Carr, chairman of the UK Children's Charities' Coalition on Internet Safety, believes that employers and education officials could be crossing the line when they look up information about applicants on the web.
"There are lots of rumours about young job applicants being screened on Google or even university tutors looking at people applying for further education," he said.
"If that really is happening, then it could be illegal - when the kids are posting a picture of a party, they are only doing it to let their mates look. They are not doing it for an application form."
Britain's data protection laws are intended to prevent private information about individuals from being used without their knowledge or control. Regulators say that accessing publicly available information over the internet would not necessarily breach the law, and that it remains the duty of the individual to protect information they put online.
"Essentially if an individual - a potential employer or university tutor - looked at someone else's profile on a social networking site, it would not be a breach of data protection," said a spokeswoman for the Information Commissioner's Office (ICO), Britain's privacy watchdog.
However, it remains unclear whether organisations covertly accessing people's private web pages or email accounts would constitute a breach of the law. Last week the ICO issued guidance to users of social networking sites such as Facebook and Bebo, urging them to take their privacy more seriously. A survey found that although 71% of 14- to 21-year-olds did not want their future employers to look at their profiles on social networking sites, only 40% realised that their online activities could be traced indefinitely.
The trend for potential employers to look to the web to find out more about applicants is growing, while officials are cracking down more heavily on social networking activities. More than 1,700 public sector employees have been sacked or disciplined for their use of the internet or email in the past three years.
Earlier this year the owner of data search company Infofind was found guilty of impersonating officials from the Department for Work and Pensions to gather information about 250 people. The data was sold to debt collection agencies for as much as £1,000 a time. The company was fined £3,200 and ordered to pay £5,000 in costs.
Tuesday November 27 2007
Companies could be infringing privacy if they dig up information about job applicants from social networking websites, an internet expert has warned.
John Carr, chairman of the UK Children's Charities' Coalition on Internet Safety, believes that employers and education officials could be crossing the line when they look up information about applicants on the web.
"There are lots of rumours about young job applicants being screened on Google or even university tutors looking at people applying for further education," he said.
"If that really is happening, then it could be illegal - when the kids are posting a picture of a party, they are only doing it to let their mates look. They are not doing it for an application form."
Britain's data protection laws are intended to prevent private information about individuals from being used without their knowledge or control. Regulators say that accessing publicly available information over the internet would not necessarily breach the law, and that it remains the duty of the individual to protect information they put online.
"Essentially if an individual - a potential employer or university tutor - looked at someone else's profile on a social networking site, it would not be a breach of data protection," said a spokeswoman for the Information Commissioner's Office (ICO), Britain's privacy watchdog.
However, it remains unclear whether organisations covertly accessing people's private web pages or email accounts would constitute a breach of the law. Last week the ICO issued guidance to users of social networking sites such as Facebook and Bebo, urging them to take their privacy more seriously. A survey found that although 71% of 14- to 21-year-olds did not want their future employers to look at their profiles on social networking sites, only 40% realised that their online activities could be traced indefinitely.
The trend for potential employers to look to the web to find out more about applicants is growing, while officials are cracking down more heavily on social networking activities. More than 1,700 public sector employees have been sacked or disciplined for their use of the internet or email in the past three years.
Earlier this year the owner of data search company Infofind was found guilty of impersonating officials from the Department for Work and Pensions to gather information about 250 people. The data was sold to debt collection agencies for as much as £1,000 a time. The company was fined £3,200 and ordered to pay £5,000 in costs.
Tuesday, 20 November 2007
Effects Theory...
What is the culture industry?
The culture industry refers to the rise of the media industries on society. The Frankfurt school argued that the rise in "culture industry" resulted in increased standardisation within society. Under capitalism, society controls almost everything and even culture is processed through the mass media as something which is bought and sold.
What do we mean by "desensitised"?
Critics have reffered to audiences becoming less sensitive to a text which has been over exposed as desensitised. It also refers to the changing social attitudes and expectations for example if a previously banned film was to be shown years later many people would no longer understand why it was initially banned.
The culture industry refers to the rise of the media industries on society. The Frankfurt school argued that the rise in "culture industry" resulted in increased standardisation within society. Under capitalism, society controls almost everything and even culture is processed through the mass media as something which is bought and sold.
What do we mean by "desensitised"?
Critics have reffered to audiences becoming less sensitive to a text which has been over exposed as desensitised. It also refers to the changing social attitudes and expectations for example if a previously banned film was to be shown years later many people would no longer understand why it was initially banned.
Saturday, 17 November 2007
The Conversation..
The audience is now able to manipulate the media and make up their own mind, as Halloran said the audience can "conform, accomodate or reject" ideologies filtered to them.
Adorno explained how the media is dumbed down so even as individuals who can make up their own minds we become passive and collude in own opression. This helps to maintain the hegemony ideology in the media.
Even if the media is "dumbed down", media as a fourth estate still informs the pubic - as no one group has power. As the media questions decisions that have been made for the benefit of the general public.
Hoe can the position of the media be seen as "dumbing down" when infact its position of importance is rising? There is a clear contradiction in saying the media has "dumbed down" to then call it the fourth estate. The conflict in ideas here shows that the media is controlled by an elite group of society because...
The media simply presents ideas to its audience it tells no one to believe anything. Audience have several options to what they watch and read. The audience are active enough to make their own decisions.
Whilst this is true it has been proven in the past what kind of impact the media can have on a person. Rap music, a lot of criminals have admitted influence from music and in some cases video games.
I agree with the comment above. There is a heavy influence of the media especially if it became a fourth estate- it has a very high status.
The audience has the ultimate choice, so no matter what ideologies being fed by media moguls like Murdoch, we wont believe, its upto us. My choice, we are active and media literate.
Adorno explained how the media is dumbed down so even as individuals who can make up their own minds we become passive and collude in own opression. This helps to maintain the hegemony ideology in the media.
Even if the media is "dumbed down", media as a fourth estate still informs the pubic - as no one group has power. As the media questions decisions that have been made for the benefit of the general public.
Hoe can the position of the media be seen as "dumbing down" when infact its position of importance is rising? There is a clear contradiction in saying the media has "dumbed down" to then call it the fourth estate. The conflict in ideas here shows that the media is controlled by an elite group of society because...
The media simply presents ideas to its audience it tells no one to believe anything. Audience have several options to what they watch and read. The audience are active enough to make their own decisions.
Whilst this is true it has been proven in the past what kind of impact the media can have on a person. Rap music, a lot of criminals have admitted influence from music and in some cases video games.
I agree with the comment above. There is a heavy influence of the media especially if it became a fourth estate- it has a very high status.
The audience has the ultimate choice, so no matter what ideologies being fed by media moguls like Murdoch, we wont believe, its upto us. My choice, we are active and media literate.
GAURDiAN ST0RY...
The BBC has received more than 1,000 complaints about violence and references to the Hillsborough disaster in Tuesday night's episode of EastEnders.
The broadcaster has received 663 emails and phone calls about violent scenes of thugs attacking drinkers in the Old Vic with baseball bats, shown before the 9pm watershed. Character Honey Mitchell, who is heavily pregnant, was thrown to the floor.
A further 389 complaints were made about a reference in the same episode to the 1989 Hillsborough tragedy, in which 96 Liverpool fans died as a result of crowd congestion at an FA Cup semi-final in Sheffield.
John Beyer, the director of pressure group Mediawatch UK, said the representation of violence was "beyond the pale" for the timeslot and audience."It's a ratings game and they seem to be prepared to do anything to attract controversy," he said.
The BBC defended the episode, which started at 7.30pm after a warning and was seen by an average of 9.6 million people. However, the broadcaster has decided to edit some sequences for the Sunday afternoon omnibus.
"The climax to the storyline shown on Tuesday night was absolutely in line with our editorial guidelines for pre-watershed viewing," a BBC spokeswoman said.
"EastEnders, however, is aware that the audience mix on a Sunday afternoon can be different and is therefore is undertaking some editing while retaining the drama for this time slot."
She added that the BBC had edited the omnibus in the past, most recently in April when it removed a scene with a crying baby.
The BBC's response, published on its website, acknowledged that this was "a particularly dramatic episode", but argued the violence was "in the main, implied rather than explicit" and "in no way glamorised or glorified".
The broadcaster said the scene was over relatively quickly, with the rest of the episode focusing on the fallout, which saw Honey rushed to hospital. The BBC added that viewers were warned of the nature of the content through pre-programme announcements, billings and programme publicity.
The complaints about the reference to the Hillsborough tragedy were prompted by a comment by character Minty Peterson.
He told northerner and reformed soccer hooligan Jase Dyer: "Five years out of Europe because of Heysel, because they penned you lot in to stop you fighting, and then what did we end up with - Hillsborough."
The BBC response said Minty was actually reminding Jase that football hooliganism, such as that at Heysel in 1985, led directly to the fencing-in of fans at football matches and that this had tragic consequences for the innocent spectators at Hillsborough. The BBC added that it apologised if these remarks were misinterpreted or caused any offence.
The spokeswoman told MediaGuardian.co.uk the complaints tally did not include any phone calls from the early hours of this morning because of a technical problem.
The broadcaster has received 663 emails and phone calls about violent scenes of thugs attacking drinkers in the Old Vic with baseball bats, shown before the 9pm watershed. Character Honey Mitchell, who is heavily pregnant, was thrown to the floor.
A further 389 complaints were made about a reference in the same episode to the 1989 Hillsborough tragedy, in which 96 Liverpool fans died as a result of crowd congestion at an FA Cup semi-final in Sheffield.
John Beyer, the director of pressure group Mediawatch UK, said the representation of violence was "beyond the pale" for the timeslot and audience."It's a ratings game and they seem to be prepared to do anything to attract controversy," he said.
The BBC defended the episode, which started at 7.30pm after a warning and was seen by an average of 9.6 million people. However, the broadcaster has decided to edit some sequences for the Sunday afternoon omnibus.
"The climax to the storyline shown on Tuesday night was absolutely in line with our editorial guidelines for pre-watershed viewing," a BBC spokeswoman said.
"EastEnders, however, is aware that the audience mix on a Sunday afternoon can be different and is therefore is undertaking some editing while retaining the drama for this time slot."
She added that the BBC had edited the omnibus in the past, most recently in April when it removed a scene with a crying baby.
The BBC's response, published on its website, acknowledged that this was "a particularly dramatic episode", but argued the violence was "in the main, implied rather than explicit" and "in no way glamorised or glorified".
The broadcaster said the scene was over relatively quickly, with the rest of the episode focusing on the fallout, which saw Honey rushed to hospital. The BBC added that viewers were warned of the nature of the content through pre-programme announcements, billings and programme publicity.
The complaints about the reference to the Hillsborough tragedy were prompted by a comment by character Minty Peterson.
He told northerner and reformed soccer hooligan Jase Dyer: "Five years out of Europe because of Heysel, because they penned you lot in to stop you fighting, and then what did we end up with - Hillsborough."
The BBC response said Minty was actually reminding Jase that football hooliganism, such as that at Heysel in 1985, led directly to the fencing-in of fans at football matches and that this had tragic consequences for the innocent spectators at Hillsborough. The BBC added that it apologised if these remarks were misinterpreted or caused any offence.
The spokeswoman told MediaGuardian.co.uk the complaints tally did not include any phone calls from the early hours of this morning because of a technical problem.
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